Namilytics

Responsibilities:

Namilityics is a Swiss start-up focused on gathering data for small and medium-sized enterprises in Switzerland. My main responsibilities included creating visual identity for the company (logotype, color palettes, typography), website and dashboard user interface and also building a design system based of variables and tokens and components library.

Story behind the logo:

Namilytics is a combination of words ‘nami’ which in Japanese means ‘wave’ and lytics (like data analytics) so the main challenge was to build a logo which mixes these two motives.